The Hammers take inspiration from their successful 1976 kit.
West Ham United and Umbro have unveiled their new home kit for the 2017-18 Premier League season.
The kit features the chevron worn by the Hammers during the 1970s, drawing inspiration from that sported in the 1976 European Cup Winners' Cup final.
West Ham captain Mark Noble said: "Everyone knows that West Ham United is claret and blue, it’s who we are. This season’s kit is a really nice take on that theme and I think the Claret and Blue Army will really like it.
"It’s the material that is the most important for us players and when we tried it on at the photoshoot the boys were all really impressed with how it felt, and we are really looking forward to playing in it next season."
All you need to know in 7️⃣4️⃣ seconds!
— West Ham United (@WestHamUtd) June 21, 2017
What are your favourite features of it? 👕 pic.twitter.com/Tgartanp3O
The two-tone claret body is complemented by smart sky blue sleeves featuring the famous running diamond on the shoulder, an iconic staple to Umbro jerseys for decades.
Years after its first introduction, the taping returns as a visual statement, now incorporated into the body of the shirt using a lightweight jacquard technology, removing weight and distraction for the player.
Completing the look is a classic Union Jack motif, inspired by the original Thames Ironworks shirt, on the upper reverse of the shirt, which is constructed with great fit and bold styling at the heart of the design.
The white home shorts are tailored with stretch fabrics for maximum comfort and freedom of movement, featuring contrasted diamonds down the side to match the sleeves of the jersey.
Double-welt socks - reverting back to white - feature a claret and blue band adorned with the double diamond to complete a kit that matches the modern day footballer’s high level of performance on the pitch.
Head to Rebel Sport for the latest kits.
#WeAreWestHam pic.twitter.com/5SJgBk2Bcv
— West Ham United (@WestHamUtd) June 22, 2017
Related Articles

Postecoglou looking to A-League to 'develop young talent'
.jpeg&h=172&w=306&c=1&s=1)
Big change set to give Socceroos star new lease on life in the EPL
